Say Goodbye to Taboo: Discover Thirdbase’s Bold Take on Intimate Wellness
Gurgaon, India : Ever felt like talking about sexual wellness was the equivalent of discussing state secrets? You’re not alone. In a country where intimacy often falls under a cloud of taboo, Thirdbase Wellness is lighting up the conversation like never before. Founded by Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh, Thirdbase was born out of a simple yet powerful observation. “Women bleed for 25 days every month, right?” a curious teenager once asked Ashmita. It’s funny at first glance but a stark reminder of just how hush-hush sexual health conversations are, leaving space for wild misconceptions to flourish. That moment stuck with her. On the other hand, one coffee chat with a friend changed Mukul’s perspective. His friend, a stressed corporate executive, confided, "Work's killing my marriage." It wasn’t just long hours, it was sexual frustration caused by the overwhelming pressure of hustle culture. That moment made him realize that this was a bigger issue. Founders Mukul and Ashmita shared a vision to break these taboos, which led to the birth of Thirdbase—a brand creating body-safe bedroom essentials to redefine intimacy for modern Indians. Founded by Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh, Thirdbase was born out of a simple yet powerful observation: we need to normalize conversations about sexual wellness in India. "We’re not just selling products; we’re on a mission to banish shame and spark open dialogue," says Ashmita. So, what exactly does Thirdbase bring to the table? Well, let’s start with their fun, quirky, and inclusive approach. They’re using pop culture references, memes, and a healthy dose of humour to talk about what many find “uncomfortable.” And guess what? Their approach works! Celebrities like **Orry, Seema Anand, and Kusha Kapila** have all given them a thumbs up on social media, recognizing how Thirdbase’s content has caught the attention of a wide audience from couples to singles, from Tier I to Tier III cities. Even brands like **Duolingo and Mokobara** have taken notice. Their social media strategy isn’t just about pushing products either. It’s about breaking stereotypes, fighting misinformation, and educating people with a sprinkle of fun. They want to create a community of people who celebrate their intimate needs, without the shame or stigma that society often attaches to such topics. Thirdbase’s product line is just as impressive, offering bedroom essentials that are both discreet and beautiful. These products are meant for everyone, whether you’re flying solo or sharing those moments with a partner. With Thirdbase, building a better relationship with your body is just a speed setting away. Their target audience is wide-ranging—anyone between 21 and 45, from all corners of India. Whether you’re a millennial exploring self-care or a Gen Z figuring out relationships, Thirdbase has something for you. In short, Thirdbase Wellness isn’t just a brand; it’s a movement. One that’s smashing myths, embracing inclusivity, and giving sexual wellness a deserving place in your bedside drawer. It’s time to stop shying away from bedroom conversations. So, why keep bedroom conversations under wraps? At Thirdbase, intimacy isn’t just a whisper—it’s a bold, fun-filled celebration. Take the leap, and discover a space where your wellness, self-care, and intimate experiences are redefined and celebrated in the most exciting way possible.
Jaipur Times
Gurgaon, India : Ever felt like talking about sexual wellness was the equivalent of discussing state secrets? You’re not alone. In a country where intimacy often falls under a cloud of taboo, Thirdbase Wellness is lighting up the conversation like never before.
Founded by Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh, Thirdbase was born out of a simple yet powerful observation.
“Women bleed for 25 days every month, right?” a curious teenager once asked Ashmita. It’s funny at first glance but a stark reminder of just how hush-hush sexual health conversations are, leaving space for wild misconceptions to flourish. That moment stuck with her.
On the other hand, one coffee chat with a friend changed Mukul’s perspective. His friend, a stressed corporate executive, confided, "Work's killing my marriage." It wasn’t just long hours, it was sexual frustration caused by the overwhelming pressure of hustle culture. That moment made him realize that this was a bigger issue. Founders Mukul and Ashmita shared a vision to break these taboos, which led to the birth of Thirdbase—a brand creating body-safe bedroom essentials to redefine intimacy for modern Indians.
Founded by Ashmita Rathi and Mukul Bansal, two serial entrepreneurs from Chandigarh, Thirdbase was born out of a simple yet powerful observation: we need to normalize conversations about sexual wellness in India. "We’re not just selling products; we’re on a mission to banish shame and spark open dialogue," says Ashmita.
So, what exactly does Thirdbase bring to the table? Well, let’s start with their fun, quirky, and inclusive approach. They’re using pop culture references, memes, and a healthy dose of humour to talk about what many find “uncomfortable.” And guess what? Their approach works! Celebrities like **Orry, Seema Anand, and Kusha Kapila** have all given them a thumbs up on social media, recognizing how Thirdbase’s content has caught the attention of a wide audience from couples to singles, from Tier I to Tier III cities. Even brands like **Duolingo and Mokobara** have taken notice.
Their social media strategy isn’t just about pushing products either. It’s about breaking stereotypes, fighting misinformation, and educating people with a sprinkle of fun. They want to create a community of people who celebrate their intimate needs, without the shame or stigma that society often attaches to such topics.
Thirdbase’s product line is just as impressive, offering bedroom essentials that are both discreet and beautiful. These products are meant for everyone, whether you’re flying solo or sharing those moments with a partner. With Thirdbase, building a better relationship with your body is just a speed setting away.
Their target audience is wide-ranging—anyone between 21 and 45, from all corners of India. Whether you’re a millennial exploring self-care or a Gen Z figuring out relationships, Thirdbase has something for you.
In short, Thirdbase Wellness isn’t just a brand; it’s a movement. One that’s smashing myths, embracing inclusivity, and giving sexual wellness a deserving place in your bedside drawer.
It’s time to stop shying away from bedroom conversations. So, why keep bedroom conversations under wraps? At Thirdbase, intimacy isn’t just a whisper—it’s a bold, fun-filled celebration. Take the leap, and discover a space where your wellness, self-care, and intimate experiences are redefined and celebrated in the most exciting way possible.
