Fuaark: Surat Based Trio Turned Rs 4 Lakh Investment Into a Rs 36 CR Business
Surat (Gujarat) [India], May 23: In the bustling city of Surat, a revolutionary brand emerged, reshaping the landscape of fitness apparel. FUAARK, a term that resonates with the energy and […]
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Surat (Gujarat) [India], May 23: In the bustling city of Surat, a revolutionary brand emerged, reshaping the landscape of fitness apparel. FUAARK, a term that resonates with the energy and vibe of the youth, has evolved into a beloved destination for fitness enthusiasts. But what sets FUAARK apart in a competitive market? The answer lies in the unique vision and strategy of its founders, Swati, Rimpy & Saket Juneja, who transformed a Rs 4lakh investment into a thriving Rs 36 crore business.
The journey of FUAARK began with Swati, Rimpy and Saket Juneja appearing on Shark Tank Season 2, Swati a Chartered Secretary with a flair for marketing and commerce, and Rimpy, a Delhi University alumnus with a commerce background, were a powerhouse duo. Saket, bringing his experience from Tommy Hilfiger, joined Fuaark as the Product Head.
Their mission was clear from the start: to understand and meet the needs of dedicated fitness enthusiasts. In 2017, they noticed a gap in the market for gym gear that was functional yet fashionable. With an initial investment of Rs 4 lakh, they embarked on a journey to fill this gap, which has led them to an impressive ARR of Rs 36 crore, aiming for Rs 100 crore in the next two years.
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What Makes Fuaark Stand Out?
Rimpy Juneja explains, “Why settle for generic, expensive gym wear when you can have high-quality, trendy designs that enhance your performance?” Fuaark’s unique selling proposition (USP) lies in its tailored gym clothing that perfectly fits, boosts performance, and builds confidence. Their range includes a variety of gym wear, designed with precision, to support and motivate individuals on their fitness journeys.
This approach has transformed their business from a few weekly orders to a daily deluge of demand, projecting a cool ₹40 crores in revenue this year, with significant EBITDA growth.
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